Caviar.nu was founded and developed by Neda, an acclaimed leader and expert in technology and sustainable business development. Her vision has enabled the company to focus on four core business steps: Plan-Build-Optimise-Sustain. These steps guide our approach to sustainability and ensure that we maintain our commitment to environmental and social responsibility at every stage of our operations.
Plan
Planning is a crucial component of our business strategy, helping us minimise waste and inefficiencies. By integrating advanced technological solutions, we ensure timely deliveries and exceptional service, ultimately enhancing customer satisfaction. Our planning phase involves leveraging the latest market innovations to digitise traditional processes within the caviar industry, ensuring our operations are modern and efficient. Future-oriented planning allows us to align our actions with our mission and vision, keeping us on track to achieve our sustainability goals.
Build
In building and developing our business, we focus on our origins and core values by learning from past experiences and following strategic plans. We draw inspiration from successful premium brands, positioning Caviar.nu as a leader in the premium segment. Our commitment to premium quality and service is fundamental to our brand.
Starting our business in 2020 allowed us to eliminate biases such as discrimination, corruption, and lack of diversity. A key objective is to introduce a feminine perspective to the caviar industry and to actively engage more women in the company. Our logistics, purchasing, planning, marketing, and leadership strategies are driven by female experts, reflecting our commitment to diversity and inclusion.
Optimize
Optimisation is central to the success of any brand and is embedded in all aspects of our company. We utilise fully digitised systems to prevent interruptions and inefficiencies, continuously working to optimise our ordering system and balance purchasing volumes with customer demand forecasts. This optimisation effort is integral to our sustainability initiatives.
We are proud to have achieved zero product waste since our inception, meaning that 100% of our products are purchased by customers. We encourage our private and wholesale clients to balance their purchases with actual demand to maintain optimisation throughout the supply chain. Our packaging optimisation initiatives are detailed further in another section.
Sustain
Sustaining the core of our business while keeping an eye on the future is akin to performing ballet; it becomes an art form when all movements are synchronised smoothly. We conduct monthly reviews of our supply, logistics, digital, and internal KPIs to ensure alignment with our goals and to identify areas requiring improvement. Optimization remains a key activity to ensure we develop our business sustainably and healthily.
The Expertise of Our Founder
Neda’s leadership and expertise are instrumental in driving our sustainable business practices. Drawing from her experience in sustainable business development, Neda brings a wealth of knowledge in integrating sustainability with business strategy. Her approach emphasises leveraging technology to enhance efficiency, reduce waste, and create long-term value, all of which are vital components of our sustainability efforts at Caviar.nu.
Contribution to Sustainability
These strategic actions not only enhance operational efficiency but also contribute significantly to our sustainability goals. By minimising waste, optimising resources, and embracing diversity, Caviar.nu is actively reducing its environmental footprint and promoting social responsibility. Our efforts reflect our commitment to creating a sustainable future while providing premium quality products and services to our customers.
